Alchemy website
This project aims to showcase a redesign that follows user research as well as following the ideas and goals of the Salon and their stylists.
Project Overview
This design re-directs the ideas acquired from the original website and integrates new visuals, navigation, and information that allows users and stylists/staff to obtain their end goal in a timely manor.
Details
Role: UI / UX Designer
Client: Alchemy Hair Salon
Duration: 3 Months January- March 2023
Tools: Adobe XD, Illustrator, Procreate, and Wix
Initial Design Evaluation
Navigation
Clients and stylists have relayed how difficult navigation on the site was, this issue was expressed by a range of people from technologically experienced and those with no experience with technology. I simplified the design with a clear distinction between pages as opposed to the single-page design that was included and used block styling for visual clarity.
Location
As a receptionist, I've constantly come in contact with clients struggling to find the salon or even being late for their appointments because of the confusion when looking for the building.
Stylists
Stylists have discovered that the current site does not include their Ranking/Cache. This can cause confusion when booking because service pricing varies based on the stylist's experience and so does their title. They're categorized as Apprentice, Protege, Junior, Senior, and Master stylist. I kept the images that were administered through the salon and made sure to link their current Instagram. I also added a section for stylists' work to allow clients to see more of what is possible by each of the artists and allow a creative choice to be made.
